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Thursday, May 13th, 2021 technology  research  practice

A Practice Tip

  • Practice

It’s so tempting to scroll through your LinkedIn feed and ‘like’ stuff, isn’t it? There is so much pressure to show up and post something. Everyone else seems to be. But is hitting the ‘like’ button really the right response?

Today’s tip isn’t just a tip. It’s a challenge!

For the next 30 days, every time you find yourself reaching for that ‘like’ button, stop yourself. Ask yourself if you can go further. Is there anything you can write that would add value? Convey point of view, experience or insight? Or simply present your personality?

Why is this so important?

LinkedIn is about expanding your network to your 2nd and 3rd degree connections. One way to do that is to comment on other people’s content. If your comment is interesting, helpful, insightful, inspiring, controversial or even just plain old funny, it may start a conversation. At the very least, your network will take notice. More importantly, your network’s network will take notice. That’s how you expand your reach. ‘Liking’? Not so much. Think about it. Do you notice when others ‘like’ a post?

So, for the next 30 days, try something different. Use your words!  And see where it takes you.

For related reading, see these past articles on Slaw:

Tips on Law Blogging

So What Should I Write About?

Pitch a Book to CanLII

Also, see the following related articles by Sandra Bekhor:

Climbing the social media tree [infographic]

A fruitful LinkedIn profile [infographic]

Make it rain on LinkedIn

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