Here is another tip we picked up at the Taste of ABA TECHSHOW 2011 dinner in Chicago that Laura and I hosted this year. This particular tip comes from Catherine Sanders Reach, M.L.I.S. of Chicago, Illinois and the Director of the ABA’s Legal Technology Resource Center.
While most people think that having one facebook page is enough, Catherine advises lawyers to have two. One should be your personal page and the other should be your professional page. When you list your facebook information on your website, business card etc., refer to your professional page only. Prior to posting to facebook, consider the content of your post and toggle between your two facebook pages and thereby draw a bright line between your online personal and professional lives.
Social networking is a great way to make contact, build relationships and gain new clients, however, through the rules of professional responsibility lawyers are held to a higher standard of conduct than the average citizen. The very nature of social networking means that you can’t – and probably don’t want – to control what your close friends post. But, for your own good, some worlds just shouldn’t collide!