7 Social Media Tips for 2017

Today’s tip is simply to share some basic reminders for making the most of your social media this coming year.

1. There is effort in social media. Pick one or two services/platforms/techs and schedule the time to actually work them.
2. Use all tech as intended. LinkedIn was created for business networking; twitter for little bits of you; Facebook for more personal connections.
3. Any social media postings will impact your digital image and credibility. Once you start – keep going; no fits and spurts for maximum SEO.
4. Fill in your profile. Use professional head shot – you want people to know, like and trust so let ’em see what ya look like.
5. If your head shot is showing, it must be you who is publishing. If an account is for an organization or you delegate the writing to an assistant, use a logo or other non-you avatar/photo.
6. When signing up for an account, don’t upload your contact list to any social media. Locate and click on the “skip this step”. Your friends will find you.
7. Give. Educate. Assist. Don’t sell. Social media is for connecting not selling.

These tips really are simple and straightforward, but they’re also easy to overlook or lose sight of!

Andrea Cannavina (@AndreaCan) helps law firms organize, automate and implement business process improvements to create efficient workflows and happier staff.