Search Your Name!

You’ve probably done it before. And maybe there were no surprises. Nothing to worry about. That’s great. But how long has it been? This internet that we love so much? It’s not really known for ‘staying put’. Blink once and something will happen.

And while you’re developing new habits, it wouldn’t be a bad idea to also search your firm name and the names of your associates and staff, particularly if they’re meeting with clients.

You may be pleasantly surprised. Some new, complementary reviews that you didn’t know about? Great. Post them on your website. Thank the generous clients and referrers that wrote them. Ask if they wouldn’t mind cross posting the same comments elsewhere. LawyerRatingz. Google Plus. LinkedIn…

Or, you may find less than pleasing results. It happens. Bad reviews. Strange or inappropriate information about your team.

Either way, it’s helpful to know what’s out there before your clients do. That way, whether it’s good news or bad, you can position yourself to make the most of the situation.

Sandra Bekhor, Toronto

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