A Step a Day to Leverage LinkedIn

How long have you been on LinkedIn? A few years? More? Have you added or changed anything since that time? Your headshot? Your profile? The type of content you post?

If it’s been more than a few years and not much has changed, now is the time to do just that! Even if you start with a single, small step.

Choose something easy…                                      

• How about updating your headshot, so that it is current and engaging?
• Simpler? You can change your title, so it’s not just accurate… it’s interesting.
• Too much? Simply install the LinkedIn app on your smart phone and check your feed once a week. You can read what your connections post and jump into a conversation when you see something that matters to you.

Yes, it will take more than this first step to become a LinkedIn warrior. But once you start seeing the results of your efforts, you may find that you are surprised at just how motivated you are to keep going!

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For more related reading, see these past articles on Slaw:

• LinkedIn Dos and Don’ts for New Lawyers
• Who’s Looking at You in LinkedIn
• Navigating Social Media

Also, see the following related articles by Sandra Bekhor at Toronto Marketing Blog:

• LinkedIn books for lawyers: An interview with author Marc Halpert (videos)
• LinkedIn for lawyers: What’s next? (13 pros chime in!)
• Legal marketing – what’s next? (42 legal marketing pros chime in!)

– Sandra Bekhor, Toronto