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Wednesday, January 13th, 2021 technology  research  practice

A Research Tip

  • Research & Writing

This was cited in Guthrie’s Guide as an example of bad business jargon, without much additional commentary.

Because of its ubiquity, this dreadful phrase merits a few words.

Ubiquity, for starters. The phrase appears in nearly 5,000 posts on Lexology, which to me suggests one word: hackneyed (and therefore to be avoided).

It’s also unnecessary, as there are perfectly good, plain alternatives: lessons or important points come to mind (but, please, not learnings).

And if you have readers in the UK, you may occasion some scratched heads: a takeaway is a take-out meal or the establishment from whence it came – so your reader in London may be wondering, ‘Does she mean “really important curries”?’

Neil Guthrie (@guthrieneil)

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