Guidance for the Reluctant Legal Blogger
In the distant past, lawyers used to send printed client updates by mail. Those days are long gone. Then came e-mail, rapidly reaching the saturation point.
You don’t want to clog up your clients’ email in-boxes more than you need to, so push things their way through a brief and punchy blog post.
Blog posts can be published on your firm’s public website and also distributed to a phenomenally big audience through aggregators of online content like Lexology, Mondaq and JD Supra.
Novice blogger? Fear not: here are some tips.
Don’t write about the law; write about how …