Get to the Point
A short primer on what is called ‘point first’ writing.
You might be tempted to keep your reader in suspense about your conclusion or even the very subject of your blog post or client update, but that would be a mistake – you aren’t aiming to write a mystery novel or a cliff-hanging thriller.
Like most people, your client is busy and has a short attention span – so get to the point.
Point-first writing is also effective in memos, factums and letters.
Start with your conclusion and then explain how you got there. Begin by expressing the general rule, …