Network Up (And Down) the Ladder of Life
Unless you went to school in a one room prairie school house (or were home schooled), you were probably put into a class with other people your exact age, and have been hanging out with people who are approximately the same age that you are ever since. To effectively market your law practice, break out of this mold and consciously make an effort to network with attorneys and other potential sources of referrals who are much older and younger.
Everyone wants to be with the “movers and shakers,” who are usually a little more advanced in their careers and, hence, …