Talking to Lawyers About Words
Accountants are trained in numbers. Architects are trained in design. And lawyers are trained in words.
As a lawyer, when you speak or write, you choose your words judiciously. Am I right?
Every.
Single.
Word.
Means.
Something.
Very.
Specific.
That is all well and good when it comes to serving clients as a lawyer. Not as well or good when it comes to developing a marketing program (and, yes, I am intentionally taking creative license with my words here for effect).
Here’s the problem…
Lawyers can write. As a result, some think they can, and in fact should, …