♫ That’s why I fell for (the leader of the pack)…♫

Lyrics and Music by: George “Shadow” Morton, Jeff Barry and Ellie Greenwich, recorded by The Shangri-Las. 

In the three prior posts on lawyers and pricing, we have looked at how price is only one part of the 7 components of the legal marketing mix. Part 2 discussed the product mix and how you can change your legal product mix to better meet the needs of your clients in a way that distinguishes your services from those of the competition. Part 3 examined how the people on …

The Jewish new year, Rosh Hashanah, is upon us.  On behalf of all Slaw Tips writers, l’shana tova – have a good year – to those of our readers who are celebrating.  A happy, healthy and prosperous 5775 to all.

Now, while I am by no means a pious person, I would like to reflect a bit on this important holiday’s lessons.

It is customary at this time of the Jewish calendar for each person to take stock of his or her actions, and to seek  – and offer – forgiveness for the wrongs committed, intentionally or inadvertently, personally or  …

♫ Well, rave on it’s a crazy feeling
And I know it’s got me reeling
I’m so glad that you’re revealing your love for me…♫

Lyrics and music by: Shaun Ryder, Paul Richard Davis, Mark Philip Day, Paul Anthony Ryder, Gary Kenneth Whelan, recorded by Buddy Holly.

In the prior two posts on lawyers and pricing, we have been discussing the issue that price is but one part of the 7 components of the legal marketing mix. Part 2 discussed the product mix and how you can change your legal product mix to better meet the …

This edition of Practice Tips is inspired by last week’s launch of LegalTube.ca, a new online portal showcasing videos by Canadian lawyers on a wide range of law-related topics and practice areas.

Is it time to release your own law firm’s inner Cecil B. DeMille?

Or more directly, should your firm be creating online video content as an educational and marketing tool?  An October 2013 Globe and Mail article by Lisa Ostrikoff makes a strong business case for doing so:

The Content Marketing Institute’s 2013 Benchmarks, Budgets, and Trends report shows the majority of North American small businesses and

♫ Keep moving, never stopping sharks
Keep moving…♫

Music, lyrics and recorded by Further Seems Forever.

In the first column in this series we dealt with the issue that price is but one part of the 7 components of the legal marketing mix. Unfortunately many lawyers (and clients) tend to overly focus on price and not appreciate the other 6. The theme of this post will be to look at the product mix and the role that it plays in marketing (and pricing!) of legal services.

One law firm is different from another in terms of the mix …

 ♫ Zoom Zoom Zoom ♫

A Capoeira song performed by Jibril Serapis Bey.

When it comes to legal services, it seems that many law firms see price as the sole basis for competition.  However from a marketing perspective, price is but one of seven criteria that make up the ‘marketing mix’ for services.  Since legal services are ‘intangible economic goods’ lawyers have to sell the perceived benefits of their services and see how they match up against the needs of the clients.  All other things being equal, clients evaluate services on price.  But this assumes that you are …

♫ All of these lines across my face
Tell you the story of who I am
So many stories of where I’ve been
And how I got to where I am
But these stories don’t mean anything
When you’ve got no one to tell them to
It’s true… I was made for you

Oh yeah, well it’s true… that
I was made for you…♫

Lyrics and music by Phillip John Hanseroth, recorded by Brandi Carlile.

The beginning of September is always the start of the new year for me.  Perhaps it was so many years spent in …

♫  Get on your boots and visit the North Pole
Try every sport until you score a goal
Follow the path of a butterfly
Go to Ground Zero and do nothing but cry
We don’t know how much time left we got left in this world
This beautiful world…♫

Lyrics and music by  Nelly Furtado, Rodney Roy Jerkins, Rodney Jerkins, recorded by Nelly Furtado.

Having just returned from my summer vacation, I came across an article on Lifehack.org that struck a resonate chord deep within me.  The article is entitled: The Ultimate Bucket List: 60 Things You Should Do Before …

David Bilinsky and I are going to take our own advice about work-life balance, and will thus be taking a short summer break from our Practice Tips posts.

We will return in mid-August with our usual musings each Thursday.

Wishing all our readers a safe and happy summer.

– Garry J. Wise, Toronto (@wiselaw on Twitter)

…

Do you have wireless dead zones in your office or home where your signal weakens or even drops? Well, good news is on the way.  You can breathe immediate new life into your Wi-Fi coverage with a wireless range extender.

They come in various shapes and forms. Some plug into your electrical outlets and use your internal electrical wiring to carry signal, while others simply plug-in to your wall outlet, and connect wirelessly in a snap to your router.

We have had a difficult corner where our wireless signal has nearly always been compromised. The product I chose to solve …