Today’s post is not so much a “tip” as a confession.

For it’s true – I have been two-timing on my iPad with a Windows tablet. Because for all its virtues, and there are many,  I’ve still had more than the occasional sinking feeling that my iPad just isn’t enough…

I could fill endless column inches discussing everything the iPad does wonderfully. And I have. But we already know all about the iPad’s many virtues, right?

Unfortunately though, there are a few things the beloved iPad simply doesn’t do very well.

“Like what?” I hear you saying.

Like:

• Dealing with

♫ You’re a leftover
Pastrami on rye
Succulent and delicious
Yes, the sandwich of my eye…♫

Lyrics, music and recorded by Hot Soda Apparatus.

I read an article today in Slate Magazine entitled “The UR-Deli – How Katz’s stays in business against the odds by Jordan Weissmann.”  This article is about how Katz’s deli in New York City has remained in business in the lower east side of New York since 1888 while its competitors have failed.

The business model is to deliver a hefty pastrami on rye for $19.75.  Believe it or not, that sandwich is not …

Today is the OBA TECHxpo at Toronto.

My good friend Bob Tarantino and I will be presenting “The Ultimate Guide to Being a Mobile Road Warrior:”  

Track 1 — The Ultimate Guide to Being a Mobile Road Warrior

With the right tools you can work on anything, anywhere, anytime. Come to this session to learn how. • Take your office with you • Tablet versus smartphone • iPhone vs Blackberry vs Android • Essential gear and gadgets • Tips for surviving on the road

I’m expecting a lively discussion on iPhones, similar wannabe devices, and the tools lawyers can use …

♫ I want you
Do you want me too?
I have one question
Can I help you?
Now watch me, what I do
Now thank you for coming through my drive-thru..♫

Lyrics and Music by: Julian Casablancas, Santi White, Pharrell Williams, recorded by Julian Casablancas, Santigold, and Pharrell Williams.

In the four prior posts in this series, we looked at how price is just one of seven components of the legal marketing mix. Part 2 discussed the product mix – and how changing your product mix may result in a great match between your services and the needs of …

In today’s second instalment of our Video for Lawyers series, SlawTips brings you a Tips vlog on choosing topics for your law firm videos:

Transcript:

Hello, I’m Garry Wise from Wise Law Office  in Toronto and Wise Law Blog.  Today, I’m using my iPhone to talk to you about choosing topics for your law firm’s videos.

Tip #1:  Identify Your Target Audience

Before choosing a topic, decide who your target audience is.

Are you looking to do:

• information pieces for existing clients?
• educational videos for the general public?
• marketing-oriented videos to build your practice and attract prospective new clients?
• perhaps

♫ That’s why I fell for (the leader of the pack)…♫

Lyrics and Music by: George “Shadow” Morton, Jeff Barry and Ellie Greenwich, recorded by The Shangri-Las. 

In the three prior posts on lawyers and pricing, we have looked at how price is only one part of the 7 components of the legal marketing mix. Part 2 discussed the product mix and how you can change your legal product mix to better meet the needs of your clients in a way that distinguishes your services from those of the competition. Part 3 examined how the people on …

The Jewish new year, Rosh Hashanah, is upon us.  On behalf of all Slaw Tips writers, l’shana tova – have a good year – to those of our readers who are celebrating.  A happy, healthy and prosperous 5775 to all.

Now, while I am by no means a pious person, I would like to reflect a bit on this important holiday’s lessons.

It is customary at this time of the Jewish calendar for each person to take stock of his or her actions, and to seek  – and offer – forgiveness for the wrongs committed, intentionally or inadvertently, personally or  …

♫ Well, rave on it’s a crazy feeling
And I know it’s got me reeling
I’m so glad that you’re revealing your love for me…♫

Lyrics and music by: Shaun Ryder, Paul Richard Davis, Mark Philip Day, Paul Anthony Ryder, Gary Kenneth Whelan, recorded by Buddy Holly.

In the prior two posts on lawyers and pricing, we have been discussing the issue that price is but one part of the 7 components of the legal marketing mix. Part 2 discussed the product mix and how you can change your legal product mix to better meet the …

This edition of Practice Tips is inspired by last week’s launch of LegalTube.ca, a new online portal showcasing videos by Canadian lawyers on a wide range of law-related topics and practice areas.

Is it time to release your own law firm’s inner Cecil B. DeMille?

Or more directly, should your firm be creating online video content as an educational and marketing tool?  An October 2013 Globe and Mail article by Lisa Ostrikoff makes a strong business case for doing so:

The Content Marketing Institute’s 2013 Benchmarks, Budgets, and Trends report shows the majority of North American small businesses and

♫ Keep moving, never stopping sharks
Keep moving…♫

Music, lyrics and recorded by Further Seems Forever.

In the first column in this series we dealt with the issue that price is but one part of the 7 components of the legal marketing mix. Unfortunately many lawyers (and clients) tend to overly focus on price and not appreciate the other 6. The theme of this post will be to look at the product mix and the role that it plays in marketing (and pricing!) of legal services.

One law firm is different from another in terms of the mix …