The Importance of Editing and Proof-Reading
You’ve drafted a client piece – now what?
Heed the words of Samuel Johnson: ‘What is written without effort is generally read without pleasure.’
In other words, go back and edit; your text could always use some polishing.
Here are some specific tips.
- sleep on it – you will spot things the next morning that were not apparent the night before, especially if the midnight oil was burning (typos, spelling and grammar errors, stylistic things)
- get a second opinion – this will help with correctness, readability, errors you just aren’t seeing because you’re too familiar with your text (even after