Small ideas on legal practice, research and technology

Breathe Life Into Your Marketing Programme With Video

 

It’s information overload out there. And many lawyers are seeing readership of their blogs, articles and newsletters dropping off. So, this week’s tip is to consider changing things up by adding video. How can you make that decision? Give some thought to the following questions:

1. Do you know where the surfers are? Youtube has surpassed Google for searches. That’s right… Google! There is no higher mountain. Enough said.

2. Does your target market watch video? It’s not just celebrity and cat videos that are making the rounds. Business executives are watching video. In fact, research shows 59% of …

Posted in: Practice

Don’t Forget Google Scholar

Google Scholar is a useful way to start a search of academic literature, particularly for subject areas for which you have limited or no access to the relevant databases. Google Scholar has indexed an impressive number of academic articles; a 2014 study estimated that it contained just under 100 million English-language academic documents.

Google Scholar uses the same search syntax as Google. Searches can also be limited by author (e.g. Author:Tredwell), name of publication, and publication date. You can also limit search results to those that have links to the full text of the paper.

Although the majority of references …

Posted in: Research & Writing

Band-Aid Planning

You know how to plan effectively. Well, at least you have read dozens of articles on it, right? But you are alway too busy to do it. You promise yourself that as soon as things slow down, you will get right on that because its such a great idea. But either you never slow down or you go golfing instead. Either way, you end each working day in a panic, you go home exhausted with little to show for it, and whatever enthusiasm you have the next morning dissipates like political promises on E-day + 1.

The best solution is …

Posted in: Practice

Think About Lay-Out and Design

If you’re lucky, you’ll have marketing or communications folks who will prepare your piece for publication, but there are some design aspects you should be thinking about too.

White space
Dense blocks of text are hard on the eyes. Too many words will repel readers.

Think about breaking up long paragraphs and sentences so your piece is easier to read.

Headings and sub-headings
A useful way to impose order when you’re writing – and to guide the reader when the piece is published.

Block quotations
Avoid long quotations. As Matthew Butterick says in his illuminating book, Typography for Lawyers:…

Posted in: Research & Writing

Handle Personality Differences by Mirroring

A potential new client comes into your office and you can already tell you don’t like him. There’s something about the way he stands, the way he talks, his clothes, the scent of cologne wafting through the air. You can’t pin it down. but his very being puts you off. You’re not conceited – you figure he probably thinks exactly the same of you. At the same time, you know he has a big and interesting case, he can pay, and you want to win him over. What can you do?

Your first reaction may well be to differentiate yourself. …

Posted in: Practice

Don’t Forget About SITE: Search

In what is becoming a biennial tradition here on SLAW Tips, I want to remind everyone about SITE: search, one of the advanced search tools offered by Google.

Google’s SITE: search allows you to search just one website for specific terms. This can be useful when a site’s own search form is disappointing or missing altogether.

There are two ways to access this tool: via Google’s advanced search form or directly from Chrome’s address/search bar. Back in 2011 Shaunna Mireau gave us a detailed explanation on how to use the advanced search form. More recently, in 2013, Dan Pinnington showed

Posted in: Research & Writing

Tackle That (In)Box

 

 

When people ask “How are you doing?” I think most people answer on behalf of their inboxes. “Full”, some might say, or “Crazy” say most as they glance at the notice saying that there are 99,999 email messages in their inbox and then glance at the clock indicating the time remaining in their day. We’re in an age where time-saving technology is woven into our everyday communications and instantaneous email messages are replacing phone or face-to-face conversations. And it’s not going anywhere, whether you like it or not.

Before I become a

Posted in: Practice

Think of Your Reader

A lot of writing by lawyers is clearly intended only for other lawyers. Cases in point from a recent edition of Lexology:

Opinions: the Sixth Circuit’s most active authors
Squire Patton Boggs
This post examines which Sixth Circuit judges write the most opinions. My analysis examined opinions available on Lexis over a five-year span. On…

Delaware – Federal district court limits fee request
Morris James LLP
This is an interesting decision for the way it treats a fee request in connection with the settlement of Delaware litigation. Counsel in a case filed…

This sort of thing is fine if your …

Posted in: Research & Writing

Leadership

 

What does it mean to be a leader?

And what does true leadership in a law firm context really entail?

Clearly, there is no “one size fits all” answer to these questions. Every leader’s approach and plan will necessarily vary, depending on circumstances, temperament, objectives, opportunities – and practicalities.

But behind any effective plan lies a vision of where you want to get, a framework for getting there, and a well-thought-out gameplan for implementing whatever changes that vision may drive.

I will mark the 30th anniversary of my call to the Ontario Bar in April. I will be 57 …

Posted in: Practice

Use a Checklist

As a great fan of checklists I highly recommend Atul Gawande’s book on the subject, The Checklist Manifesto.

In his book Gawande makes the case that a checklist is valuable even if you have done a specific task many times before and know exactly what you are doing. He illustrates this point by giving examples of how checklists are used in hospitals and airplanes.

Checklists are a very handy tool for libraries. They can be used:

  • to train people to do new tasks;
  • when staff are away and tasks need to be performed by someone else;
  • for processes that
Posted in: Research & Writing